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Haagen-Dazs plays up the decadence factor with its ‘extraaz’ collection | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Christopher Lombardo

Häagen-Dazs is leaning into indulgence for its latest “exträaz” collection of layered ice cream. The four-SKU collection, made in Canada using 100% Canadian dairy, comes in Salted Caramel Chocolate, Berry Explosion, Mocha Cheesecake and Triple Chocolate and features alternating layers of two flavours of ice cream, smooth sauce and chocolate layers.

http://strategyonline.ca/2022/07/06/haagen-dazs-plays-up-the-decadence-factor-with-its-extraaz-collection/
 

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